“It’s
no accident our business is growing this year. A tremendous
amount of our success is due to your marketing and coaching services.
But you, Monica, you remind people of the innermost essence of
success…the heart. It is the ‘art of the
heart’ you professionally
displayed in our training sessions that continue to motivate us to
achieve our goals,” Lee A. Trumbull, Trumbell Insurance
Agency.
The Marketing Coach and
associates is there for you. We offer:
workshops in all sales
skills from branding and messaging to closing the deal,
facilitation of
meetings and retreats on prospecting and networking,
skills on how to build
authentic relationships that lead to sales,
presentations to your
staff, team or company,
coaching for
individuals and teams,
training in all levels
of sales, including professional etiquette,
hands-on, customized
scripts for your sales calls and presentations,
your every marketing
need.
More specifically, we
offer professional services in these target areas:
Discover who you are
so that your inside authentic brand and core values effectively
connects with your products/services
Create
a brand presence/image, promise and value that tells your authentic
story and moves clients to buy your products/services and send you
high-value referrals
Discover your personal
brand and connect it to your visual image, logo and web site presence
Laser focus in on your
target niche markets to save time and money
Drop your veneer and
show up as the real you so clients trust you and build a long-term
relationship faster
Purchase
a personal-brand insurance policy that equals: Consistent
customer/client experience + customer/client loyalty = New
customers/clients + Retention + Referrals = Increased Revenue
Marketing
Marketing is the
method you use to get your
brand message out to the world about your products and services
–
advertising, direct mail, public relations, social networking,
telemarketing, personal selling, referral programs, etc.
Conduct market
research to identify high-value potential clients based on evaluating a
demographic/psychographic client profile
Get
laser focused on how to reach your target niche market with marketing
strategy that includes: viral and social networking marketing
techniques (Facebook, YouTube, blogs, Twitter, Meetup, etc.),
publicity, advertising, direct mail, consultative relationship
building, network/prospect marketing, etc.
Develop a marketing
plan to achieve measurable results
Find your
“Circle of Influence” strategy to generate new
clients from “Weak Ties and Strong Ties”
Differentiate your
company from the competition
Business
and Career Networking and Prospecting
Whatever you do, never
make a sales pitch
at a networking function. You'll be perceived only negatively as
gauche, pushy, needy, desperate, insensitive or inexperienced
Learn the difference
between networking
and prospecting
Design your
prospecting marketing plan for laser-focused results
Pre-qualify any
networking event to save time and money to generate highly qualified
leads
Develop personal
authentic messaging that instantly separates you from the competition
Brand yourself with
confidence to get measurable outcomes = SALES
Learn to quickly and
authentically begin a relationship at any event
Learn that you
don’t sell at a networking event
Take control and feel
confident anywhere you network
Understand and apply
the B2B2B approach to generate high-value leads
Maximize every
networking event
Learn
the messaging to effectively follow-up after a networking event for
scheduling an appointment to sell your products and services
Messaging
and Scripting Communication
Learn how to create
customized messaging/scripting to complement your personality and
authentic self
Practice being
yourself in any client situation to maximize results
Identify your
strengths and create messaging that enhances your strengths
Develop
personal, customized scripting for presentations, networking,
prospecting, customer surveys, focus groups, website copy, etc.
Apply EQ/Emotional
Intelligence skills and learn what to say to move your customer/clients
to action
Say what you mean by
showing up in your authentic self
Create unique messages
that come from your internal, heart-driven brand presence
Get faster results and
measurable outcomes with your personal messaging that increases your
bottom line
Find
out how to move from transactional selling to the practical, real world
skills of professional advisor, coach and educator that builds
trusting, long-term relationships
Know how to ask the
most effective probes/questions to uncover needs and
need-behind-the-need (image, finances, performance/productivity)
Move
from: “ I have to think about it” or
“You’re too much money” to a
higher closing conversion ratio to increase your bottom line
Learn the difference
between Features and Benefits
Create dynamite
Product/Service Profiles so you match the most
benefits and features
with the need and need-behind-the-need
Differentiate your
brand presence from your competition
Increase your market
share, don’t let the competition get your business
Click
Here
to view Consultative Relationship Building PDF.
See Consultative
Relationship video testimonials
Customer
Service/Care
Learn to become a
unique service leader to differentiate your company from the competition
Be consistent with
your customer experience because it will make or break your brand
Deliver the
“WOW” customer experience factor to beat the
competition
Align your mission,
vision and core values to give your customers the experience they want
and deserve
Separate your company
from the competition with superior customer service
Teach your employees
how to create a customer experience
Be proactive:
Implement a customer experience that fosters customer loyalty
Learn how to implement
“WOW” moments for every customer
Create a customer
service/care culture that drives customer loyalty
Teach your employees
how to embrace “caring for the customer”
Position your company
to serve your customers
Sales
and Leadership Coaching
Learn sales manager
and leadership coaching skills to motivate your sales team to action
Build confidence with
your team so you they trust and value your leadership style
Know your leadership
style and how it affects others
Have
an ongoing partner as your sales coach so you can learn practical, real
world skills through demonstrations of a sales presentation, networking
event, focus group, interviews, consultative relationship building, etc.
Learn to be confident,
so you present your authentic self everywhere
Demonstrate, practice,
role play so you can apply your new skills when you work with
clients/customers
Get a real world
experience by doing
and practicing not
just listening
Feel confident enough
to practice your new skills to get results and measurable outcomes
Get results quickly
with this proven method of skill building and techniques
The
Art of Tradeshow Success
Pre-qualify the
tradeshow before making a commitment
Find out what
demographic/psychographic customer/client do you want to reach
Create a tradeshow
marketing plan for success
Evaluate the tradeshow
opportunity by applying an “Event Selection Decision
Tree”
Align with your market
goal and sales strategy
Establish sales goals
for the tradeshow that each sales person must meet
Identify your
Tradeshow objective: lead & sales, prospecting, awareness
Train your sales
people to present a consistent visitor experience
Represent your brand
value and promise
Create a display that
captures the visitor’s attention
How to create
relationships with tradeshow vendors
Maximize your company
presence
Generate high-value
leads
Create a space that
draws visitors
Learn Tradeshow
etiquette for a lasting impression
Professional
Etiquette
Mastering the art of
making introductions
will help you put others at ease. Introductions set the tone for
interpersonal interactions. Besides the obvious elements of name,
title, and affiliation, an introduction conveys a level of respect and
reflects how the person making the introduction views the other
person's status.
Learn how to make a “First
Lasting Impression”
Learn to present your
“30-60” Second Commercial with impact
Find out how to be
yourself to build rapport quickly
Greet people and
maintain dignity and respect
Discover how to break
into a group
Get in and out of a
conversation with grace
Present your business
card and shaking hands
Embrace the right
attitude
Claim success for
yourself
Learn how to follow-up
after an event
Learn to feel
confident connecting at event
Professional
Dining Skills
Learn professional
dining skills
Build confidence in
any dining situation
Make a professional
impression with your dining skills
Find out how to use
your place setting, glasses and utensils in an acceptable and polite way
Avoid embarrassment:
Learn how to eat with grace
Get a
“A” for dining etiquette
Don’t lose a
deal or job interview because of your dining etiquette
Learn to manage food
and drink at any event
Don’t let
your client/employer give you a D- for dining skills
Position yourself as a
“PRO”
Dressing
for Success
The difference between
first and last may
just be divided between those who dressed for success and those who
never gave personal appearance and self confidence a second thought
Dress for success and
use your own personal marketability to push the envelope and impress
Create a complete
successful package with hair, skin, weight and clothes
Send a message of
confidence, ability and commitment
Put forth the best
"you", in order to stake your claim in the world of career success
Learn how to dress for
any occasion (Board of Directors’ presentation, job
interview, keynote, etc.)
Make or break the deal
with your professional dress
Do more than dress
professionally: Dress for success
Leave a
“First Lasting Impression”
Improve your
productivity and success with your appearance and the way you dress
Dress for success to
show drive, determination, and professionalism
Gain self-confidence
and self-esteem
Facilitation
Apply
Train-the-Trainer” facilitation skills
Learn
facilitation skills to enable, help, coach, and guide group members to
achieve their best results, while producing commitment to
follow-through and continuous learning
Increase proficiency
in basic group process tools and techniques
Gain increased
confidence in handling challenging people and situations
Learn
how to drive results through skillful facilitation of team
decision-making and problem-solving meetings, retreats and workshops
Begin each meeting
with the G.R.P.I. (Goals, Roles, Process, Interpersonal)
Facilitate sales
teams, leaders, retreats, strategic planning for results
Guide participants to
feel valued and respected through each meeting, workshop or session
Enhance
the environment so each participant feels safe enough to participate
and contribute their best creative ideas and solutions
Promote best practices
and measurable outcomes for each meeting
Create an atmosphere
for self-discovery, self-confidence and respect
Training
Curriculum Design and Development
Learn how to diagnose
if a training solution is really needed
Apply internal
consulting skills
Evaluate and conduct a
needs-analysis to identify the best training solution
Learn how to manage a
training function
Implementation of a
consultative approach
Build a partnership
with management and leaders
Manage a training
function and budget
Focus on the most
effective adult learning techniques
Apply creative
up-to-date training techniques
Transfer learning
based on Kilpatricks’ model of learning
Get JIT learning to
increase employee enhancement, understanding engagement and
implementation of new skills and learning
Learn practical, real
world skills to more effectively and easily improve internal and
external customer relationships
Add training solutions
that enhance the client experience and leads to increased client loyalty
